VIDEO: Science writer Alice Bell and Ogilvy’s Rory Sutherland consider potential lessons from past instances of social upheavals for the net zero transition

Studying historical social change can help us better understand how people and societies behave. Can we evaluate past reforms – such as smoking, LGBTQ rights, suffragettes and slavery, for example – in order to learn valuable lessons, develop theories and laws to provide a framework for future decision making?

As part of BusinessGreen‘s recent Net Zero Culture summit earlier this month, two leading experts on social change and the climate crisis – science writer and co-director at climate charity Possible, Alice Bell, and Ogilvy UK vice chairman Rory Sutherland – came together to discuss examples of lessons we can learn from previous social change, whilst identifying the key tipping points to driving environmental and social change ahead. 

The fascinating conversation, which was chaired by BusinessGreen senior reporter Cecilia Keating, can be watched again in full above.

All of the panel debates, keynote speeches, and presentations from the Net Zero Culture summit – which took place on 7 December 2021, featuring a host of top speakers from business, politics and academia – are now available to watch again on demand by signing up for free on the Net Zero Culture website.

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