VIDEO: Jamie Clarke, executive director of Climate Outreach, sets out the key lessons for engaging the public with net zero at BusinessGreen’s Net Zero Culture summit

Jamie Clarke is the executive director of Climate Outreach, a climate communitcations charity which he has led since 2013, steering its growth into an internationally acclaimed organisation.

With a background in social sicence, Clarke is an accomplished strategist and leader who is passionate about the role of effective communications in combatting the climate crisis and accelerating the shit to net zero, as well as an international speaker and writer.

As part of BusinessGreen‘s recent Net Zero Culture summit earlier this month, Clarke delivered the keynote closing speech, during which he explained the fascinating work currently being carried out by Climate Outreach on topics such as ‘the change theory’, and how to engage the wider public on what is the most urgent, all encompassing issue of our time.

The fascinating conversation, which was chaired by BusinessGreen deputy editor Michael Holder, can be watched again in full above.

All of the panel debates, keynote speeches, and presentations from the Net Zero Culture summit – which took place on 7 December 2021, featuring a host of top speakers from business, politics and academia – are now available to watch again on demand by signing up for free on the Net Zero Culture website.

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